A Relaunch Deserves a New Label!
TOFC had a slow end of the year in 2023. Life events that took focus from the business, and other factors tend to do that.
But with a new year came a new commitment to getting this startup off the ground! I believe that “Bourbon Bliss” is the best bar syrup on the market, and I can promise you that it won’t stop with Whiskey. I intend to roll out new flavors that everyone can enjoy.
Since making the decision to relaunch meant a whole new website, with new content, a better storefront, and new marketing strategy, the only other question was whether or not we touch the branding. I love the original company logo, and I really REALLY love the bottle designs, but those logos were made in-house by yours truly and I am not a graphic artist.
I wanted something new for the company logo that would stand out. Something that remains true to the original design but enhances it and makes it truly special.
A design that could be even more recognizable for the long run, is modern and lets people know what we do here.
I think the result speaks for itself! Please check out the new vs. the old brand label and let me know what you think!
Here’s to an exciting 2024! Cheers!
– Trevor